Our Perspective

The process of determining the proper size of utility pole to use in different situations is a time consuming task for the utility industry. To make the process easier to use, various simplistic methods and rules of thumb have been developed by numerous organizations and people over the years. Most of these have their fundamental design roots in the 1940 to 1950 era when the best computing engine available was the slide-rule. In the majority of cases, these practices would always result in a "safe", but oversized, pole class recommendations. One of the disadvantages of these methods however, is that the more complicated and loaded a pole is, the more time consuming it became
to use the process, and the more over provisioned the final structural size recommendation became. There were many aspects of structural analysis which needed to be ignored because of the time required to deal with all the details. Many assumptions were made.

The latest code standards in Canada and the US, as well as many other parts of the world, have evolved to the point where absolute defendable accuracy is required. The decision to install or add to utility plant in a particular manner is being questioned by the regulators, the legal system and the public at times. It is no longer defendable to use "Rules of Thumb" or other means that are not directly traceable back to solid Engineering Principles. Sonideft understands this requirement very well. We go to great lengths to expose our calculation results and methodologies to the critique of Engineering Professionals. We welcome any opportunity to explain why we feel certain calculations are the most appropriate. As an example of our commitment to quality, the precursor product to Quick Pole (Autopole) utilized a Finite Element Analysis Engine since 1995; almost two decades before any national codes mandated its use (CSA-2015).

About Us


Sonideft Inc. began its operations in 2005 providing consulting services to Power Utilities, Communication Utilities and other consultants related to Railway and Navigable Waterway Crossings. Sonideft provided full Line Design services related to these crossings and soon found the need to use better and better software tools to enhance assessment accuracy and efficiency. From this need, Sonideft launched the software tool that it uses itself, for public sale in early 2013. Sonideft continues to provide some consulting services today, but is heavily dedicated to the research of "Best in Class" Line Analysis techniques, algorithms and their use within the Quick Pole software tool.

Contact Us

If you have a support question related to Quick Pole, please check out our FAQs Page first to see if it addresses your issue.

Support Hours:
Monday thru Friday: 8AM – 5PM EST

General Quick Pole Information: info@sonideft.com

Sales Department to contact a sales rep:  sales@sonideft.com

Support Department: support@sonideft.com

Training Department: training@sonideft.com